iPhone 5

Last year's iPhone 5 reveal was a showy affair meant to highlight Apple's new industrial design and taller screen (if you recall, the company went so far as to raise the phone onto a pedestal, accompanied by a generous helping of sparkling lights). There was no spectacle made of the 5s this year, since the flagship looks virtually the same as its predecessor. Basically, if you fell in love with the iPhone 5's aluminum chassis and chamfered edges, you're in for more of the same here. (Time will tell if this also means that the 5s is just as susceptible to dings and scratches as the iPhone 5; Apple tells us this year's selection of colors are more "metallic," and that will help them wear better. We'll see.)

Unless you're a hardcore Apple fan who's taken the time to memorize all the minor differences separating the iPhone 5 and 5s, you're likely to mistake the two at first glance. Not only is every button and port in the same place, but the phone's measurements remain unchanged as well: at 123.8 x 58.6 x 7.6mm (4.87 x 2.31 x 0.3 inches). It even weighs the same, at 112g (3.95 ounces). Likewise, the 5s also features a 4-inch, 1,136 x 640 Retina display with a pixel density of 326 pixels per inch, a brightness rating of 500 nits and an 800:1 contrast ratio. Again, more of the same. Clearly, Apple's still satisfied with the resolution and screen size, though we wonder if the company will have a change of heart with next year's flagship.